In South Korea
White Day is also observed in South Korea with the men paying back women who have given them chocolate on Valentine's Day with candy instead of chocolate, with an additional later Black day observed for those sharing singleness.
Origin
White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association (全国飴菓子工業協同組合) as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day. In 1977, a Fukuoka-based confectionery company, Ishimura Manseido (石村萬盛堂), marketed marshmallows to men on March 14, calling it Marshmallow Day.
Soon thereafter, confectionery companies began marketing white chocolate . Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine's Day one month earlier. If the chocolate given to him was giri-choco, the man, likewise, may not be expressing actual romantic interest, but rather a social obligation .
I have always said it would be a cold day in He!! when Jeff remembered me on Valentine's Day and actually got me more than a last minuet card. Well, this year he remembered and it snowed all day. Hrm, guess I was right.
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